Imagine that you must present a recommendation to executives for the case you have chosen. Executive don't read long documents. So you have been asked to express your views in just four pages of a written document. In these four pages, you should answer the questions posed in which ever case you choose.

You should compose your document in a manner that you think would be most persuasive to senior executives. You can use your four pages as you wish, devoting as much space to each question and issue as you think it deserves.

You should also, to the extent possible and appropriate, apply useful ideas and concepts from the earlier courses in this specialization.